Richard Dyer believes that artists are defined and constructed from artificial images from media such as advertisements, music videos, etc.
He also believes that artists prefer to convey their true feelings in their career instead of manufacture a fake image of themselves for the record labels for the sake of making money. This belief can be a good selling point for a "true" artist. Examples of these could be Adele, Susan Boyle, Ellie Goulding, Tsuki Amano and Utada Hikaru.
However, there are artists that are manufactured for purpose of making money for their currently-signed record labels by appealing to their target audience. Record labels have to advertise their artists to certain audiences as there are both "niche" markets (specialised but profitable) and "mainstream" markets (popular and universal). Some could argue that pop stars like Lady Gaga, Justin Beiber and One Direction are these.
Another of Richard Dyer's theories is that artists are "trendsetters", meaning that their audience will start imitating their appearances, e.g. hairstyles, clothes, etc. Sometimes, artists' religious and cultural beliefs (if they actually choose to reveal this information) are also imitated by their audience. These trends and the personal information about the artists can now be easily and greatly accessed by the audience through the internet.
He also believes that artists prefer to convey their true feelings in their career instead of manufacture a fake image of themselves for the record labels for the sake of making money. This belief can be a good selling point for a "true" artist. Examples of these could be Adele, Susan Boyle, Ellie Goulding, Tsuki Amano and Utada Hikaru.
However, there are artists that are manufactured for purpose of making money for their currently-signed record labels by appealing to their target audience. Record labels have to advertise their artists to certain audiences as there are both "niche" markets (specialised but profitable) and "mainstream" markets (popular and universal). Some could argue that pop stars like Lady Gaga, Justin Beiber and One Direction are these.
Another of Richard Dyer's theories is that artists are "trendsetters", meaning that their audience will start imitating their appearances, e.g. hairstyles, clothes, etc. Sometimes, artists' religious and cultural beliefs (if they actually choose to reveal this information) are also imitated by their audience. These trends and the personal information about the artists can now be easily and greatly accessed by the audience through the internet.
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