Wednesday, 26 November 2014

Audience Research

Audience Research

The kind of information we need from other people for our coursework include:-
  • Types of music videos they watch?
  • What kind of music do they listen to?
  • Do they watch music videos?
  • Age of the audience?
  • How do they listen to music?
  • Where do they listen to music?
  • How do they watch music videos?
  • Comment on the track
  • Identify target audience
  • Possible wider audience?
This information can be collected through:-
  • Surveys - e.g. SurveyMonkey - Facebook/Twitter - Screengrabs - Evaluate results
  • Questionnaires
  • Personal filmed interviews
  • Focus groups
  • Vox Pops
Vox Pops
  • Name comes from Latin phrase 'Vox Populi' - meaning 'voice of the people'
  • Usually, the interviewees are shown in a public place and they give their genuine but impulsive opinions in chance encounters with the interviewer about a particular subject.
  • Vox Pops are usually seen on news programmes to present balance in a debate about a particular subject.
  • Before showing the Vox Pop, it is usually said that "opinion was divided on the streets..." or something along these lines.
  • Each person is asked the same question and the aim is to get a variety of answers.
Like all good media...
  • Our Vox Pops will be staged.
  • Everyone needs to prepare to answer the following questions:
  1. Do you watch music videos?
  2. What is/are your favourite music video(s)?
  3. What do you like about music videos?
  4. What makes a good music video?
  5. Where do you watch music videos?
Synergy in Music Videos - Ariana Grande - "Love Me Harder" ft. The Weeknd

Promotes to both fanbases of Ariana Grande and The Weeknd.

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