Case Study: Alex SouthamLike Emil Nava, Alex Southam also works for OB Management. He was originally training to be a lawyer but instead decided to train in film. He also began to make music videos to learn more about the music video industry or, as he calls it, "the trade".
He was, at one point, signed to Agile Films. His description on the company website read:
"Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the like of the Walkmen, Alt-J and Lianne La Havas. Alex joined Agile in August 2012."
Alex Southam plays EVERY role in making a music video (except starring in it), i.e. he is a one-man music video maker:-
- Camera,
- Lighting,
- Editing,
- and now Director of Photography.
Alex Southam has expressed his keen interest in the format of music videos, saying "you can try new techniques and can have real artistic freedom". However, he has also expressed that he is not too keen on making commercials, as they are made with "much less freedom". He showcases all his music videos on Vimeo, which is important that he uses as it is now said to have a "higher status" than Youtube.
His breakthrough video was "Tessellate" by Alt-J:-
Budget:- £10,000
Shot in 1 day
Large cast
Used special effects - used Adobe After Effects
Another of his best videos is:-
Chase and Status - "Lost and Not Found"
Budget:- £50,000
Filmed in Los Angeles
Used a Steadicam
Filmed at 36 frames-per-second, but then slowed down
Heavily influenced by "Unfinished Sympathy" by Massive Attack
Was given a early 1990s VHS video look
The video looks as though it was filmed in entirely one shot, but it was actually filmed in three shots - Can you spot the edits? ^^
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